This is a Download List page -- Site > Add Collection > Download List
You can -->change the download icon from the Inspector and add a description to each download.
PDF Download List
002
This is the same document as 001. Sometimes it is easier to select a page listed in the Site Document Outline if it has a very short name. Just having a number can work well. The Thumbnail can be change in the Inspector for the file's page.
001
[PDF] (112KB) sandvox-add_pdf_download.pdf - This is some text to describe the content of the download. You could also say what type of file it is; the file size; the PDF Document name.